Saravanan’s musings and scribbles

It had a been a week since I got my Airtel Broadband at home. I am very happy with the service and this post is about my experience.

When I wanted to go for broadband, my friends suggested Airtel and told me about their customer service. I decided to go for it and visited their Koramangala office enquiring about their plans and tariff’s. It was on a Saturday and on Monday, their field in charge contacted me after the feasibility analysis. I filled in the form and immediately, the sales guy called their office and my details were entered in their system. On Tuesday, the cabling and telephone installation were completed. On Wednesday, modem and broadband configuration was completed and voila… I was connected to internet through broadband in 3 days. But for the broadband, BSNL informed that they need 15 days to provide a telephone connection and another 15days for the broadband connection. The same thing, Airtel provided in 3 days.

Airtel gave me another surprise when their customer service agent called me back to provide the update on my request. For the first time, I got a call from a customer service agent to provide the update on the customer’s request.

No wonder Airtel rules the telecom market in India.

“The Hindu Business Line” published an excellent article on mission statements and corporate branding where they trace the branding strategy of Infosys along with other indian companies. Infosys even changed their PR consultancy when they shifted their branding strategy from CEO brand to corporate/employee brand. The article list few of the Vision Brands that have managed to zero in on one word to explain their mission. HP: invent. Microsoft: Potential. HCL: Guts. Honda: Dreams. Philips: Simplicity. LG: Inventive.

What is the impact of corporate brand on the employees. Quote from the artice: It helps if batchmates, former colleagues and competitors comment on it in airports. It helps with the in laws and the wife’s friends at the PTA. It helps if your company’s ad comes when you are watching the World Cup Final with your teenage nephew. The litmus test is: if the cab driver knows your office building! But most of all, it must help get the CEO invited to The Big Fight!

I love my company builds the brand in India. Everytime when somebody asks where do I work, I have to tell the company name followed by the nature of business. And do you know the next question they ask me… “Are you not working for Infosys or Wipro“  Its the success of their brand building.